Johnny
Wright has been a major influence on how Artist Managers work in our
industry. He has found key success in the entertainment industry and even here
in Orlando. Wright has managed many nationally successful acts such as New Kids
on the Block, Backstreet Boys, NSYNC, Jonas Brothers, and even Britney Spears
and Justin Timberlake’s solo careers.
Wright has a very strong sense of
commitment to his artist’s and creativity. He has been working with Justin
Timberlake for 20 years and has still been able to build a successful career
for him. Timberlake’s brand and music has continued to be a success since 1995
because of Wright’s ideas and strategies. Wright
has stated that Timberlake goes with the “less is more” approach in regards to
his latest album ‘The 20/20 Experience.’ Timberlake does not take every
opportunity that is given to him, instead he takes the large opportunities that
will benefit him the most. For months the entire project was kept secret from
the public, rather then creating a huge buzz in the first place. The “Stealth”
campaign was very successful and even many other artists such as David Bowie,
and Beyoncé
have found it useful.
Wright has a great eye on the
industry. He is constantly looking to see what is changing and how it affects
his job as a manager. The strategies for the production and release of
Timberlake’s album ‘The 20/20 Experience’ began being developed 3 years before
its release. Timberlake wasn’t even looking to re-enter the industry as an
artist yet at that time but Wright had been considering ways to create a
campaign regardless. He had foreshadowed what the industry would be like in
future years based off record sales and trends, and had multiple ideas for
releasing new material. One of the ideas was to even release a new song every
month.
When Justin Timberlake was ready to
re-enter the industry as an artist, he met with Wright and the very first thing
he did was to finalize a plan for successfully releasing the new music in
today’s industry. Wright continues to not only strategically keep up with the
music industry, but he also develops new trends and ideas that have been found
to be successful.
